One model. Every launch asset.
Pacific Green's methanol fuel cell generator is off-grid power built to replace diesel gensets on remote sites. I modelled it in Blender and produced everything it launched with. For the campaign, AI builds the world around the 3D model. For the manual, a custom Unreal Engine 5 shader turns the same model into line art. The product itself is never generated.
Campaign Key Visual
One golden-hour world, adapted for social, web and print.
Launch Film
A 15-second product film generated from the same model with Seedance 2.0.
Sales Collateral
Slides from the launch deck, built on the campaign imagery.
Render to Environment
The Unreal render goes into ComfyUI and Nano Banana Pro builds the world around it. The cabinet pixels never change.
Unreal Engine 5 → Nano Banana Pro
Blender to Unreal
Modelled in Blender from manufacturing data, then lit and rendered in Unreal Engine 5.
Blender → Unreal Engine 5
Form Development
Ventilation studies at identical camera and lighting, one variable at a time, until the brand mark and the working air intake stopped competing for the same panel.
Final Cabinet
The resolved 20 kW design, modelled from manufacturing data and rendered in Unreal Engine 5.
20 kW Cabinet
One Model, Two Outputs
The same Unreal Engine 5 scene, rendered through a custom line-art shader I built for the operation and maintenance manual. No AI — technical documentation has to match the real geometry.
Photoreal → Line-Art Shader
The Shader
The custom material behind the line art.
In the Manual
Produced for the proof-of-concept units in collaboration with the China engineering team, with numbered callouts indexed to each page's legend.
Manual Pages
Let's Collaborate
I’m always excited to take on new and challenging work. Whether you need a brand built from the ground up, a product interface designed, or engaging 3D and motion content, I’d love to help bring it to life.
